Prada is an Italian luxury fashion house, specializing in leather handbags, travel accessories, shoes, ready-to-wear, perfumes and other fashion accessories, founded in 1913 by Mario Prada.
The company was started in 1913 by Mario Prada and his brother Martino as a leather goods shop – Fratelli Prada (English: Prada Brothers) – in Milan, Italy. Initially, the shop sold leather goods and imported English steamer trunks and handbags.
Mario Prada did not believe that women should have a role in business, and so he prevented female family members from entering into his company. Ironically, Mario’s son harbored no interest in the business, so it was his daughter Luisa Prada who took the helm of Prada as his successor, and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978.
Miuccia began making waterproof backpacks out of Pocone. She met Patrizio Bertelli in 1977, an Italian who had begun his own leather goods business at the age of 17, and he joined the company soon after. He advised Miuccia—and she followed the advice—on better decisions for the Prada company. It was his advice to discontinue importing English goods and to change the existing luggage.
Prada’s originality made it one of the most influential fashion houses, and the brand became a premium status symbol in the 1990s.
Prada has commissioned architects, most notably Rem Koolhaas and Herzog & de Meuron, to design flagship stores in various locations. A duplex megastore was opened in Kuala Lumpur at the Pavilion Kuala Lumpur in late 2008. Prada commissioned an unusual multi-purpose building called the Prada Transformer in Seoul. And 2009 saw the opening of a new store on Corso Venezia, Milan, designed by architect Robert Baciocchi, focussing on the Prada Made to Order collection. In June 2012, Prada returned to the Middle East with the opening of its largest boutique ever in Dubai’s Mall of the Emirates.
Production of watches started in 2007 and was suspended in 2012. One of the watch models produced by Prada, the Prada Link, is compatible with bluetooth technology and can connect with the LG Prada II mobile phone.
– PRADA for women, 2003
– Tendre for women, 2006
– PRADA Amber pour Homme (Prada Man) for men, 2006
– Benjoin (Essence exclusive N°9) for women, 2007
– Infusion d’Iris for women, 2007
– Infusion d’Homme for men, 2008
– L’eau ambrée for women, 2009
– Prada Amber pour Homme Intense for men, 2011
– Prada Candy for women, 2011.
– Since 2003 Prada perfumes belong to Puig company.
LG Prada mobile phone
In May 2007, Prada began producing mobile phones with LG Electronics. Three mobile phones resulted from this collaboration: LG Prada (KE850), LG Prada II (KF900) and LG Prada 3.0.